This kit introduced the new HP Enterprise Services (ES) identity for 550 executives in the ES C-Suite. The contents were designed to enable the roll-out of the new identity across their teams, and influence a more engaged workforce. 

> Creative and Art Direction
> Design
> Project Management

A book about what Enterprise Services aspires to be

This book was conceived, written, and designed to empower the people of Enterprise Services with behaviors and actions aimed at uniting and inspiring it’s people, and  enabling the business, it’s customers, and it’s people to win. It is about what type of organization ES aspires to be, and what it takes to get there.

> Creative and Art Direction
> Design
> Project Management

Print Advertising in Nantucket Magazine

Time & Place offers the most exclusive and luxurious vacation homes, in the most desirable destinations, around the world. Print advertising campaigns were developed to increase awareness and drive sales in Nantucket, to both consumer and homeowner audiences.

> Brand Management
> Project Management
> Art Direction
> Design

Demand Generation

Time & Place offers the most exclusive and luxurious vacation homes, in the most desirable destinations, around the world. Email campaigns were developed to increase awareness, and drive sales.

> Brand Management
> Project Management
> Art Direction
> Design

As the most widely used HP Inc. branded asset, for both internal and external communication, presentation templates required an update to align with an evolving brand identity. Imagery, color pallet, font hierarchy, and usage guidelines were designed to reflect a fresh approach to the corporate presentation system.

> Brand Management
> Project Management
> Art Direction
> Graphic Design

Presentation examples (PDF)
- HP January Town Hall

- HP February Town Hall

- HP Inc. Corporate Template

- HP Inc. Corporate Title Slide Library

IBM was asked to present a solution for a Workday integration for Procter & Gamble, to an audience of HR and IT leadership. IBM delivered their presentation in the form of a hands-on interactive board game with streaming digital artifacts, a comprehensive printed program book, a notebook with leadership bio's, and a USB pen loaded with additional leave-behind content. The board game took the participants on a journey, along four related paths, arriving at a successful endpoint.

> Art Direction
> Brand Management
> Project Management
> Graphic Design

IBM was invited to present their solution to the CTO of Verizon Enterprise Services for transforming Verizon's process of client contract closure. IBM delivered their pitch using a Keynote presentation on an iPad pro, which was hand delivered to the CTO by IBMs account lead. A 1-Page executive brief was also developed, which enabled the opportunity to present to Verizon's CTO.

> Art Direction
> Brand Management
> Project Management
> Graphic Design

IBM was invited to present their solution for a large-scale HR transformation for AECOM, to an audience of C-Suite leadership. IBM delivered their presentation in the form of a HR manager Web portal, Keynote presentation, and a comprehensive printed program book.

> Art Direction
> Brand Management
> Project Management
> Graphic Design

The HP Enterprise Services culture network required an intranet site to operate by. This site was the focal point of the network, which received all employee traffic generated by email campaigns, and an internal social network.

> Brand Management
> Art Direction
> Design
> Project Management

Infographics created for a series of best practices for HP Enterprise Services HR, and for the Arete Culture Network program aimed at helping employees bring their best to work everyday.

> Creative and Art Direction
> Design
> Project Management

What is Arete?
Arete [ahr-i-tey] is the Enterprise Services culture network committed to providing tools, education, and inspiration to help people bring their best to work each day.

What does the word Arete mean?
Arete is a Greek word and it means “being the best you can be” or “reaching your highest human potential”.

Several videos were developed to introduce the program to 130,000 employees.

> Video Producer
> Creative and Art Direction
> Design
> Project Management

As a part of the historic Hewlett-Packard separation, HP Inc. employees were engaged in celebrating the launch of their new company as founders. Specific areas were decorated with inspiring messages for  Day 1, including a Founders Wall chalkboard installation where employees were able to share their aspirations, wishes and ideas for the new company. An accompanying graphic presented the new company Vision and Mission.

> Project Management
> Creative Management

E*Trade undertook a rebrand effort to position themselves as the next generation of financial services, communicating that they were more than just an online investment company. This kit helped employees evangelize the new brand, and provide guidance on how to communicate the new brand. 

> Art Direction
> Design
> Project Management

This demand generation series was intended to build buzz and awareness around the Intel Cloud Builder program. The mission was two-fold: drive traffic to the Cloud Builder website, and support ISV channel marketing efforts by spotlighting sales events for third-party partners. Animated banner ads, direct email, and landing pages were developed for the campaign.

> Brand Management
> Art Direction
> Design